How to Set Up Business Verification in Facebook

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that …

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6 Tips and Tricks for Optimising Facebook Ads

Facebook Ads are incredibly versatile. Understanding how to take full advantage of such a multifaceted and far-reaching platform will allow you to target almost any audience with ease. The potential for customisation is unparalleled. That being said, these options are of little use if you’re struggling with the basics. Even highly skilled marketers struggle with …

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ad targeting strategies

5 Powerful Facebook Ad Targeting Strategies

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook Targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful …

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