Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” The purpose of this post is to explain what campaign budget optimizationis, how it helps, and how to use it. Let’s take a closer look… What is Campaign Budget Optimization? Using campaign budget optimization (also known as CBO), …
Facebook Campaign Budget Optimization: How It Works Read More »
As you consider the marketing efforts of your solar power company, how much attention have you given to Facebook ads? Perhaps you have tried out some Facebook ads in the past, but you weren’t thrilled with the results. Or, you’ve never been on Facebook but you are curious about how it might help you generate …
Digital tools have created tantalizing opportunities for roofing companies to grow and scale. That being said, some tools are especially powerful if you are growing a business on a limited budget. One of the tools is Facebook Ads, which can be an extremely effective tool to grow your audience, find new customers and increase your bottom …
How to Grow Your Roofing Company with Facebook Ads Read More »
Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. You can still edit your link previews — and limit how others can — if you first go through a domain verification process. Once verified, you will be able …
Facebook Domain Verification: Link Ownership Control Read More »
We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that …
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of …
Trying out something for the first time can be scary for a business owner. I felt the same uncertainty when I started running Facebook ads. That is why today, I’m compelled to share 7 Facebook ad hacks that worked well for me — and I know they’ll do the same for you. While these tricks …
Advertising on Facebook gives you more opportunities to attract and connect with your target audience. These are the reasons you should advertise on Facebook. Facebook advertising is an excellent way of engaging with your target market. Especially when there are more than 1 billion active users on Facebook. By appearing in their newsfeed, you can attract …
Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the …
6 Costly Facebook Ad Mistakes and How to Fix Them Read More »
Facebook Ads are incredibly versatile. Understanding how to take full advantage of such a multifaceted and far-reaching platform will allow you to target almost any audience with ease. The potential for customisation is unparalleled. That being said, these options are of little use if you’re struggling with the basics. Even highly skilled marketers struggle with …
