One of the primary reasons for bad reporting in Meta Ads Manager is conversion events that were set up improperly. This includes standard events, custom events, and custom conversions. You should test your events before relying on them in your Ads Manager reporting. If you don’t, this is one of the first steps you should take when …
If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take …
Compare Attribution Settings: Get the Most of Conversion Data Read More »
Meta first announced Special Ad Categories in 2019. This was largely the result of legal and legislative pressures on Meta related to the types of advertising that were allowed on the platform. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing …
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting. …
Advantage+ Audience: How It Works in Ads Manager Read More »
Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create …
Promote Facebook Groups with Ads in FB Ads Manager Read More »
The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to …
Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements …
Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach meta ads targeting now like it’s 2018 or 2020, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new …
Welcome to the definitive guide on Facebook Ads Target Audience for the year 2024. In today’s digital age, understanding your audience is paramount to the success of any advertising campaign, and Facebook, with its vast user base and sophisticated targeting options, stands as a powerful platform for marketers. As we delve into this comprehensive guide, …
Facebook Ads Target Audience: Your Guide for 2024 Read More »
Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 billion people? That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. Savvy marketers know to keep one eye …
Facebook Cost Per Click: 7 Simple Ways to Lower Them Read More »
