Facebook Pixel : A Complete Guide for Digital Marketers

Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) …

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5 Facebook Automated Rules to Control Your Ad Spend 24/7

Discover more about Facebook’s hidden gem – Facebook Ads Automated Rules. Learn how to use automation to make data-driven decisions and scale your campaigns effectively. Do you ever feel the constant anxiety of needing to check your Facebook ad campaigns? Manually adjusting ad campaigns to improve marketing performance is not only mentally draining but also …

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Facebook Ads for Real Estate Agents – The 5 Best Examples

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions.  You can also use Facebook ads for remarketing if subsets of your audience were on the fence during your last campaign. This guide to Facebook …

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Engaged-View Attribution: How It Works for Advertising

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution? Placements and Skippable Video …

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