Facebook Campaign Budget Optimization: How It Works

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” The purpose of this post is to explain what campaign budget optimizationis, how it helps, and how to use it. Let’s take a closer look… What is Campaign Budget Optimization? Using campaign budget optimization (also known as CBO), …

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How to Set Up Business Verification in Facebook

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that …

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