What is your social media marketing strategy? More specifically, what is your paid social media advertising strategy? In today’s highly digitized and highly mobile world, social media is essential and no social media platform is as good as Facebook.
If you’re not promoting your business or client on Facebook, or if you’re not successful with Facebook ads, it’s time to seek outside help.
White Label Facebook Advertising Agency is the support you need to succeed with paid Facebook ads. What exactly are Facebook ads and who are the white label agencies operating in this marketing niche?
This is explained in this blog, along with some best practices for keeping advertising and conversion costs affordable.
Let’s get started.
What is White Label Facebook Advertising?
If you’re spending time on Facebook, you’ve probably seen ads embedded in your news feed. They were displayed as posts, not ads, and also paid for the rights to be there. More specifically, they paid for the right to market you in your Facebook news feed.
These creative, well-written and targeted ads are the goals of a successful Facebook advertising campaign. Having experience with Facebook as a consumer does not mean that you have the expertise you need to succeed in your Facebook advertising campaign.
White label Facebook advertisers do have this required expertise and it’s a wise choice to hire them to handle your Facebook ad campaigns or the campaigns for your clients. Failing to enlist help early on can quickly lead to an expensive ad cost and a low conversion rate, if any at all.
So who are white label Facebook advertising? Well, for starters, they are paid advertising experts who are likely skilled in all paid online advertising channels. This includes search engine advertising like Google (known as “paid search”), as well as social media channels such LinkedIn, Twitter, Instagram, and of course, Facebook (known as “paid social”). Each channel has unique benefits and setbacks and a white label paid search and social agency will know how to get the most out of each channel.
White label Facebook advertising agencies are an excellent partner to help ensure that your Facebook ad campaign reaches your target audience in the right ways, and at the right cost.
They are also the perfect partner for handling Facebook advertising for your clients as they will coat everything from reports to the ads themselves with you or your client’s branding.
Most white label agencies operate under a Non-Disclosure Agreement (NDA), meaning that they cannot legally claim any creative ownership of your or your client’s Facebook advertising.
Not in their case studies, not in their own social media marketing, or even in their portfolio. This makes a white label partnership ideal for digital marketing agencies who specialize in other marketing disciplines but not paid social.
No need to turn away your clients for this kind of work. All you need to do is hand over their paid Facebook ad campaigns to your trusted white label agency and let them take care of getting results while you take the credit.
In fact, some digital marketing agencies even list paid social campaigns on your service offerings but it is handled by their white label agency, not in-house.
Now that we have covered what a white label Facebook advertising agency does, let’s talk about the tools they use to ensure success with your Facebook ad campaign.
Take a Targeted Approach
Facebook is the largest social media platform, reaching almost one-third of everyone on the planet, but your audience needs to be targeted rather than broad. Attempting to target too many different audiences will only diminish the creative side of your ad and significantly increase your monthly ad spend.
Facebook’s advertising costs are determined by three key factors: bid model, audience size, and audience competitiveness. These factors determine the conversion cost as well as the cost of getting your ad into your audience’s news feed.
The price you pay when someone clicks on your ad to visit your website. The conversion cost is not the cost of converting a visitor to a paid customer, but the cost you pay to direct the visitor from Facebook to your website.
Here’s how you can save yourself from wasting Facebook advertising costs through targeting.
Bidding models are how you pay for your Facebook advertising. There are two main bidding models for Facebook – Cost Per Click (CPC) and Cost Per Like (CPL).
With a CPC campaign, you pay a set rate for every 1000 clicks, and with a CPL campaign you pay a set rate for every 1000 likes of your ad.
The rate for your bidding model is determined by the size and competitiveness of your audience. If you target your audience, you will cut down on its competitiveness, and save thousands of dollars on your bidding.
Your audience size is the number of Facebook consumers you are targeting with your ad campaign. The larger the audience, the higher your bidding rate will be. This is exactly why it’s so important to target a specific audience. Try to target the world and your ad cost will skyrocket. But if you can narrow down your audience, you can keep your costs more affordable, especially if it isn’t a super competitive audience.
For example, if you sell drills and you know that your drills sell best in Milwaukee, and your drills are primarily bought by men in the 45 to 55 age demographic, then you can target men in this demographic in the Milwaukee area. This is much more focused than just men 45 – 55 years of age.
You can narrow your target audience even further by only targeting men in the 45 – 55 age demographic in the Milwaukee area who also have a construction industry job on their profile, or who have liked power tool brand pages like yours or your competitors. You just cut down what would have been a target audience of millions down to tens of thousands. And with an average CPC bidding rate of $.97 or a CPL bidding rate of $1.07, you just saved thousands of dollars on your monthly Facebook ad spend.
Audience competitiveness is determined by the number of advertisers targeting a particular audience. With over 7 million Facebook advertisers, virtually every audience will see some sort of ad. After all, advertising is a big source of income for Facebook. This is another reason to focus viewers as much as possible, especially when viewer competition is fierce.
The 25-34 year old group represents the largest group of Facebook users, so it is usually the most marketed target audience. This makes this demographic highly competitive and makes it the most expensive target audience for Facebook advertising campaigns. If your target audience is within your demographics, you can reduce your advertising costs by targeting as much as possible, such as location, listed jobs, and popular pages.
A blog post about white label advertising Facebook advertising wouldn’t be complete without talking about retargeting. This is the ability to respond to one of your ads and stay in front of your target audience who have visited your site but haven’t purchased it.
Retargeting strategies are one of the most important aspects of Facebook advertising campaigns. Some paid social institutions will even argue that this is the most important aspect.
The retargeting strategy should include new and unique ads designed specifically to attract the attention of targeted customers who are already interested in your business.
Since they are already showing interest, your goal is to create a dialogue that invites them to get involved, rather than raising awareness, which is usually the goal of the first tier of advertising.
Some Facebook advertising agencies integrate multiple layers of targeted advertising to talk to consumers who have visited the site multiple times. These ads accompany your target customers as they continue their purchasing journey in your business. Each ad will be a little more specific and will be tweaked little by little until you finally purchase a product or service.