Learn how to land clients with Facebook lead ads…
Over the past 18 months, Facebook ads have been everywhere, especially with the arrival of iOS 14.
Let’s take a closer look at the best ways to run Facebook lead ads.
If you’re looking for tips on how to generate low-cost leads with Facebook ads, this guide has everything you need to know.
Tip #1: Facebook Lead Forms
I wasn’t a big proponent of Facebook lead forms before, but if you’ve been following me over the past few months, you’ve probably noticed a big change.
Eighteen months ago, I would have said there was no need.
Tracking was perfect.
Landing pages with built-in research software were good at driving traffic.
Then iOS update. Facebook’s pixel tracking and what allows Facebook to match leads to the right ad set or campaign has gone completely out the window.
Let’s put it this way…
If you’re running traffic like this, you’re going to lose a bit of control and Facebook doesn’t like it.
Their goal is to keep users on the platform.
What we’ve seen is that a Facebook ad with the same video and content directed to a landing page might cost $6 per click, but the CPC to a Facebook lead form can be 50% LESS than that.
You’re getting prioritised in the ad auctions if you’re using Facebook lead forms.
Back in the day, there was always a quality issue with the data because if someone signed up to Facebook with information that they entered 16 years ago, their info might be out of date.
Through using our hacks, we’re able to use tools to nurture the quality of the lead once it has come in.
If you pitch a lead ad going to a form where you ask for name, email and phone number you can actually zap that lead over to an auto responder or CRM like HighLevel (which we love).
You can even make sure that the leads are real by holding some of them back until they actually engage.
We’ve found this to be really powerful as we’ve been using Facebook lead form ads to land clients in any industry.
Tip #2: Overlaying lookalike audiences with interests
The next tip that has really worked for us is how we target people when we show them our ads.
There are many ways to target people and that could be: what they’re interested in, their age, location – there are endless options for Facebook lead ads.
What we’ve found that works really well is when we overlay lookalike audiences with interests.
After time, you’ll be able to create an audience of people that have opened lead forms but haven’t become a lead yet and also people who have submitted the lead form.
We used this in a campaign that we had been running for a couple of months where we had to constantly update the creative to keep leads ticking over.
What we did instead was overlay the 1% lookalike for opened lead forms and 1% lookalike for submitted leads with all of our best performing interests.
We went from generating leads for $30 to just $15 – literally halving that overnight.
Not just that, we even lowered the cost of our appointments from $67.50 down to $19.41!
If you haven’t already, try experimenting with this when you’ve got enough data.
The minimum for us was at 500 lead form opens with an interest.
Tip #3: Bold text within Facebook ads
Last but not least…
(please don’t tell anyone about this… seriously!)
Our last Facebook lead ad tip is…
This is a sneaky way to really help drive home some of the more important points of an ad.
We use a tool called Yaytext to do this: type in your text and it will convert it to bold.
All you have to do is copy and paste this to use in your Facebook ads!
In conclusion, Facebook Lead Ads are an incredibly effective way to generate leads and drive business growth. However, creating a successful lead ad campaign requires more than just setting up an ad and waiting for the leads to roll in.
By implementing the tips outlined in this blog, businesses can SMASH their Facebook Lead Ads and achieve their marketing goals.
By implementing these tips, businesses can increase the effectiveness of their Facebook Lead Ads and generate high-quality leads that convert into customers.
Remember, Facebook Lead Ads are not a one-size-fits-all solution, and testing different ad elements and strategies is crucial to finding the best approach for your business. With dedication, creativity, and patience, businesses can SMASH their Facebook Lead Ads and achieve long-term success.