What You Need to Know About Facebook Ads Targeting in 2023

Here’s how to nail your Facebook Ads Targeting in 2023 without stressing about algorithm changes…

With all the constant new features they drop on us, Facebook Ads targeting in 2023 is more frustrating than ever. 

No need to tear your hair out though… 

I’ve learnt a lot last year about how to target audiences in 2023. You can watch my definitive guide to Facebook Ads targeting in 2023 here…

#1 Optimizing Campaigns for Facebook Ads Targeting in 2023

First, we saw some issues with the Facebook conversion API…


Good optimization at the campaign level, but terrible at the ad set and ad level.

You won’t be able to confidently optimize within your campaigns, resulting in poor campaign performance.

Many generations of leads relying on pixels will lose complete control over Facebook ads targeting in 2023.

We struggled with punches and used lead molds to combat this. Conversion tracking is accurate. It’s like throwing a dart at a dollar bill target.

If the team can create an opt-in for the lead his magnet, a lot of great things can happen in targeting.

Getting people who weren’t previously interested to go through the lead form funnel is very impressive because it can be resold later.

Not only that, but you can target lead form opens and submissions to create lookalikes and custom audiences based on them.

Works like a gang buster. 

#2 Target Facebook Lookalike Audiences

Lookalike audiences aren’t what they used to be.

iOS14 threw us a curveball.

The traditional method of using pixels to create a similar audience worked like a charm.

Nine of the ten most successful campaigns were lookalike-based audiences.

But what I noticed since iOS14 is that they fell like stones. We have found a solution for targeting Facebook ads targeting in 2023.

You can create a lookalike audience by opening and submitting a lead form.

The best way to do this is to get at least 500 lead form submissions or 1,000 opens before creating a lookalike audience.

This data is 100% curated.

Here are some tips if you’re worried about your ad group cost per lead going up:

Overlay these new lookalikes with interest-based targeting. This double hit gives him a super cheap CPL and ad set that you won’t get tired of. Facebook ads Targe

Facebook ads targeting - lookalike audiences

#3 Interest Based Audiences for Facebook Ads Targeting in 2023

Interest based audiences are making a huge comeback for Facebook Ads Targeting in 2023.

I predicted this last year because of IOS14.

They’ve been fundamental in 2022 and they’re going to stay that way.

The data Facebook is tracking inside the platform still paints a good picture of what people are interested in.

If you don’t have the luxury of lookalikes or custom audiences, they’re a great way to start a campaign.

Especially if you want to narrow an audience size to people who are more likely to convert inside your funnel.

Grouping those different interest audiences together until you’ve dialed in your winning hook or creative will bring the size of your audience down on a smaller budget.

Really try and go narrow first before you scale your campaigns.

Once you hit 500 conversions, you can start ramping it up.

#4 Custom Audiences

Now you know how to get a great base-level audience to start targeting Facebook ads in 2023.

Ensuring you get the right data is key to a successful campaign.

This can be done by submitting or opening a lead form using a custom mailing list.

This data must be available before playing with Custom Audiences.

With the Facebook Conversions API, you can create custom audiences with micro conversions across your funnel. To start measuring people’s characteristics, you need to set up a LeadsHook quiz where you can find all the information you need, such as: B. Age, car you want to buy, amount you owe.

Bring data from your CRM back into Facebook and use it to create Custom Audiences.

Another way to create effective Custom Audiences is in-app experiences.

This is the most accurate data for targeting Facebook ads in 2023. 

Facebook ads targeting - Custom Audience

#5 Video Ads

Video Ads are becoming increasingly popular on Facebook, and for a good reason. They offer an engaging and interactive way to showcase your products or services and capture your audience’s attention. 

Facebook Ads Targeting for Video Ads allows you to reach people based on their interests, behaviors, and demographics, making it easier to create video content that resonates with your target audience.

facebook ads targeting - video ads

In conclusion, Facebook Ad Targeting in 2023 is more sophisticated than ever before. To make the most of this advertising tool, businesses need to stay up-to-date with the latest trends and features. 

By using Audience Insights, Lookalike Audiences, Custom Audiences, Dynamic Ads, and Video Ads, businesses can create highly targeted and effective ad campaigns that resonate with their target audience and achieve their marketing goals.

If you need to scale, and you need someone with experience who can take the reins. Look no further! You’ve found your new team member who will drive consistent revenue growth at a great ROI, enabling you to focus on everything else you need to accomplish.

We help agencies and their clients generate a massive ROI through our white-label Facebook Ads Services.

I will take care of the Facebook Ad campaigns of your clients so you can focus on scaling your agency.

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