Have you tried advertising on Google or Facebook before and feel like you just threw away your money?
Well you’ve come to the right place.
In this article I’ll explain to you why this is the HIGH TIME you start using Facebook Ads for your Beauty & Spa Business, show you a great example of a real business that has used them and how you can use them to drive new customers to your Beauty & Spa Business.
Why Facebook Ads?
Target people within a certain geographical area of your Business
Facebook allows you to target your audience based on their geographical Location (you can use Zip Codes and define your radius starting from 1 Mile up to 50 Miles which constitutes all of your potential local customers
2. Easily Promote coupons/offers through Facebook Offer Ads
Facebook offer ads present a deal to entice prospects to make a purchase. These customizable ads are excellent for both brick-and-mortar locations and ecommerce brands, as they provide options to claim offers in-store and online.
You can create a special offer with a coupon code and set an expiration date and/or a lower limit on the Total Offers Available.
As the deal nears its expiration date, Facebook will send automatic reminders to any people who claimed an offer and didn’t yet use it. Convenient and will help raise your conversion rates given the urgency and discount factor.
This is an example for Facebook Offer Ad
3. Facebook allows Laser Targeting
- Custom audiences – target existing customers or leads
- Gender – target by gender (male or female)
- Interests – target by interest (such as beauty, plastic surgery, cosmetics, skin care, medical spa, etc.)
- Detailed targeting – Income: top 10% of ZIP codes
- Behaviors – target by past behavior, such as someone visiting your website
4. HUGE Returns on Investment
When it comes to online marketing, profit matters more than cost. Facebook ads are often a much more profitable way to market your business than other advertising channels.
Although cost depends on a lot of factors, at minimum one can start from as low as $20 a day. When it comes to a budget, your real goal should be making your budget go as far as it can. That may mean spending a ton of time learning how to create an optimized ad or hiring a professional to handle Facebook Ads for you, which could cost more upfront but could also give you a much higher (and faster) ROI.
Now let's see the Best Practices on Facebook Ads that you can adopt for your Beauty & Spa Business
1) Don’t think of it as an Ad, think of it as a Conversation
People go on Facebook see posts and memes by their friends, to be entertained, inspired, or learn something new. They do not go on Facebook to be sold to.
If your post seems like an ad, they’ll scroll past so fast they won’t even read the first line that took you forever to write. So try to keep your ads friendly, approachable, and non-ad like.
2) Your Landing Page should look Similar to your Ad
If your Facebook ad takes users to a website or landing page, it must match the ad as closely as possible otherwise Facebook thinks that your ad is a click-bait and restricts your ad or sometimes even worse, ban your ad account.
You can make sure to follow this point through these steps:
- Use the same headline on your ad as on your landing/ web page
- Use similar images and colours
- Make the ad for a specific offer, service, or piece of info, and make the page specific to that (not just your general homepage)
3) Use Video Ads
Video ads are the most preferred type of ads because they allow advertisers to connect with audiences in a format they prefer. Video ads give advertisers unique opportunities to engage and convert prospects better than standard image ads and are also very cheap!
Video Ads provide us with the following benefits:
- Least Expensive
- Most Effective
- Highly Accepted
- Biggest Creative Freedom
4) Stay Focused on One Call to Action
The best Facebook ads have a clear goal. Are you trying to increase brand awareness, get a lead, or sell a product? No matter what, your ad should end with a clear call-to-action (CTA). Facebook users need to be told what are they supposed to do after seeing the ad, stating a CTA helps them understand better and helps you set clear expectations from the viewers.
I hope this article gives you a clear view on the WHY and HOW of Facebook Ads for Beauty & Spa Niche.
It’s already 2021 and you won’t believe there’s still a LOT less competition on this platform in the Beauty & Spa niche. Which means you can still take the first mover advantage and increase your profits drastically!
So if you’re considering Facebook advertising, let me know in the comments or reach out to me via email (firstname.lastname@example.org) or visit our website to book a call . I would be happy to review your business needs and help you decide whether or not Facebook is a good fit for you.