Media buyers are important members of any agency team.
They are responsible for running paid advertising campaigns on platforms such as Facebook and Google.
Finding buyers for media can be difficult, and it’s important to be able to find suitable candidates for your agency.
Media buyers create campaigns through the Facebook Ads Manager
Where to Find Media Buyers
Finding a qualified media buyer can be a difficult process. As a small agency owner, you probably don’t want to hire a full-time employee or can afford to advertise your work.
This means that the approach needs to be creative. Ideally, the agency should try to find 3-4 potential media buyers for an interview at a later date.
Here are some great ways to find media buyers:
Seeking recommendations from other agency owners is one of the quickest and most reliable ways to find media buyers.
If you belong to a group like the Facebook group of agency incubators without personally knowing the owners of other agencies, post and tell them that you are looking for a media buyer and their niche. please give me.
You need to be a little careful here. Both Upwork and Fiverr prefer that all work goes through the platform. So, in theory, you can “hire” a contractor through the White Labeling Service from either site, but your ability to communicate with the contractor is limited and you can’t communicate directly with the client.
However, if you try Upwork or Fiverr and are impressed by the contractor providing the service, you can ask them to work differently outside the platform.
There are lots of fb groups have been media buyers look for work, ask for advice, and share tips. be part of a few and start to examine posts from the most active users: which campaigns are they operating on? How much are they spending? What are their outcomes like?
Use the ‘search’ feature in a set to search for your area of interest and notice if there are any media buyers who have worked in this area previously.
add group participants as buddies, and communicate via the facebook Messenger.
Reddit is a fantastic source of information and advice. Like facebook agencies, there are hundreds of subreddits dedicated to a huge range of topics. Redditors also are famously-useful and willing to provide recommendation.
Let’s say you’re working in the eCommerce area of interest, or you’re thinking of operating with a specific client, in case you post a link to the consumer’s website and ask for recommendation, you’ll be greeted with more than one helpful responses.
send a direct message to everybody who has given you super recommendation and ask for a meeting.
Remember to speak to media buyers as fellow professionals and respect their time. Don’t ask for free work or trials, as you wouldn’t expect to as an agency owner.
How to Qualify Media Buyers
Don’t anticipate your media buyer to have spent thousands and thousands in advertising and marketing
once you’ve got discovered potential media buyers, it’s essential to go through a qualification procedure to make sure they have the capabilities essential to execute a success advertising campaigns and are the right match to your agency.
right here are a few questions you might want to ask:
How much have you spent on advertising?
This is a common question, asked by many agencies — and boasted by many media buyers — a ridiculously high number of over $ 1,000,000.
For most agency owners, media buyers who spend more than $ 20,000 can expect to gain reasonable experience in the field.
Which niche do you specialize in?
Just like groups specialize in niches, media buyers do too.
If your agency gives paid visitors to dentists, it wouldn’t make sense to work with a media buyer who normally focuses on eCommerce stores.
Do you have any case studies I can see?
Before you interview a media buyer, ask if they have any pre-prepared case studies that you can see.
How to Interview Media Buyers
Set up Zoom calls with capability media buyers.
Once you’ve got qualified potential media buyers, it’s time for the interview procedure.
This is your chance to speak about remuneration, overall performance, and both your desires as an agency owner, and theirs as a media buyer.
It’s important to talk about:
You’ll need to decide how to pay your contractor: on a client-per-client basis, or for a flat-fee, irrespective of workload. communicate to different agency owners to establish the going charge to your niche. Don’t be afraid to pay over-the-odds for a top-high-quality contractor.
Have personal-but-expert conversations and speak, realistically, how much work you’ll be capable of deliver them on a month-to-month basis and whether or not this will be worth their while.
Why does a media buyer want to work for you as a contractor, and not work on their own agency? Don’t be afraid to have a frank conversation. Your media buyer shouldn’t want to work for your agency as a ‘stepping stone’ but to join and be part of a bigger team.
Even as a hands-off agency owner, you’ll be spending a lot of time professionally with your media buyer. It’s important to make sure that you ‘gel’.
How to Hire Media Buyers
If you’ve determined a media buyer who’s qualified and is the right match for your agency, feel free to make them a suggestion.
It’s important that you sign both a contract dictating the nature of their services and a non-disclosure and non-compete agreement.
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