When it comes to Facebook Ads for med spa, there’s no one-size-fits-all solution. Our thorough approach allows us to find ways to help your business win.
In this case study, you’ll see how we used a highly-targeted FB Ads funnel to generate medspa leads for 8 times less than traditional methods. You’ll also see how our client was able to achieve a ROAS (return on ad spend) of 9X within 30 days.
The Problem
This client had never run a Facebook ads for Med spa before, and was interested in generating leads for their local medical spa.
The Solution
Within the first 30 days of running our highly optimized facebook ads for med spa campaign, we were able to generate leads from 1 campaign only .
THE CLIENT
Name: Private
Industry: Medical Spa
Location: Los Angeles, CA
Size: 26 employees
Monthly Ad Budget: $5K – FB Ads
This FB Ads Management client is a cosmetic surgery center and medical spa in the Los Angeles area, offering a range of services such as Botox, fillers, laser treatments, cosmetic surgery, and more.
They came to us looking for help with generating qualified medspa leads through Facebook Ads. They had never run Facebook ads before and were generating leads using traditional methods such as print and online directories.
The Challenge
Their cost-per-lead using traditional medspa advertising methods was $280 each. They were looking for a way to reduce their cost-per-lead, so they could increase their lead volume without increasing their marketing budget.
There are a few challenges when it comes to gernating Facebook leads for a medical spa.
First, Facebook’s algorithm is constantly changing, and it can be hard to keep up with the latest changes regarding rules, targeting, etc.
Second, incorrectly-run Facebook Ads can easily become very expensive, very quickly…so it’s important to optimize your ads quickly.
Third, the competition is fierce. There are a lot of medspas out there running lead generation campaigns on Facebook, so it’s important to stand out from the crowd.
The Solution
We started by working with this medspa client to create a plan of action. Our research phase included competitive analysis, analysis of previous customer data, audience research, & the development of buyer personas.
Once we had a solid understanding of their business their customers and their goals we created a Facebook Ads campaign that was focused on generating leads at a lower cost-per-lead than their traditional methods.
We used a combination of Facebook Ads strategies including lead ads, Facebook Messenger ads, & dynamic ads.
The Campaign
The Facebook Ads campaign we ran for this medspa was a lead generation campaign. A lead form is simple is a series of Facebook Ads that are designed to take a user from seeing your ad, to taking an action, such as filling out form, etc.
As users viewed these ads, they were segmented Facebook lead ads and asked to submit their information in order to schedule a consultation for a specific cosmetic procedure.
The Methodology
Facebook Ads allows you to target users based on interests, demographics, and behaviors. For this campaign, we targeted Facebook users in the target area who had shown an interest in beauty, skincare, and wellbeing.
By targeting Facebook users who were interested in these topics, we were able to reach this medical spa’s target audience and generate leads for their business.
The Tools
To create the Facebook Ads campaign, we used the Facebook Ads platform and the Facebook Power Editor.
The Facebook Ads platform is a self-service tool that allows businesses to create and manage their Facebook Ads campaigns.
The Facebook Power Editor is a tool that gives businesses more control over their Facebook Ads campaigns. It allows businesses to create and edit multiple ads at once, as well as track the performance of their ads.
The Facebook Power Editor is a tool that we use to create and manage our Facebook Ads campaigns.
The Results
In this campaign, we were able to use Facebook lead ads to generate hundred of leads for this medspa client. we were able to generate qualified medspa leads for 1 campaign only.
The Return on Investment (ROI)
The Facebook Ads campaign we ran for this medspa cost the client $3,200 in total ad spend during the first 30 days. From the leads that were generated, the client was able to schedule consultations with dozens of potential customers.
Within 30 days of starting our campaign, the client had already acquired 5 cosmetic surgery patients from the leads that were generated from this Facebook Ads campaign.
Considering their average CLV (customer lifetime value) of roughly $6K each, this medical spa generated $30,000 in new customer value within weeks of us launching their Facebook Ads campaign.
This means that the Facebook Ads campaign we ran for this medspa generated a 9X ROI within 30 day.
Summary
Facebook Ads can be an incredibly effective way to generate leads for your business.
In this case study, we saw that Facebook Ads can provide qualified leads for a fraction of the cost of traditional marketing methods.
By targeting Facebook users with data backed by our market research, we were able to generate Facebook leads for this Los Angeles medical spa for 8X less than their previous efforts.
When you’re ready to take your medspa advertising to the next level, schedule a call with our team to see how we can help you generate qualified medspa leads on Facebook and beyond.
