Lookalike Audiences in FB : A Comprehensive Guide
Lookalike audiences are a way for your ads to reach new customers who may be interested in your business because they share similar characteristics with your existing customers. For marketers, this is a great way to expand your audience without the need for research or complex integration. In this blog, we will discuss the basics of creating and using lookalike audiences, their benefits and differences from other Facebook ads. What is a Lookalike Audience on Facebook? A lookalike audience on Facebook is created using an existing custom audience for its source audience. It collects information about your existing audience, such as age and interests, and finds similar people. Before diving into lookalike audiences, it’s important to have an existing audience …
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