Facebook Ads ROI Benchmarks 2026
If you’re running Facebook ads in 2026, you’re probably asking yourself one critical question: “Is my ROI actually good?” The problem? There’s a lot of confusion around what constitutes “good” Facebook Ads performance. Some clients think 2:1 ROAS is amazing. Others expect 10:1. Some agencies are getting crushed on cost per lead ($250+), while others …



