Engaged-View Attribution: How It Works for Advertising

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution? Placements and Skippable Video …

Engaged-View Attribution: How It Works for Advertising Read More »

Compare Attribution Settings: Get the Most of Conversion Data

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. Let’s fix that. In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take …

Compare Attribution Settings: Get the Most of Conversion Data Read More »

Special Ad Categories: A Guide for Meta Ads

Meta first announced Special Ad Categories in 2019. This was largely the result of legal and legislative pressures on Meta related to the types of advertising that were allowed on the platform. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing …

Special Ad Categories: A Guide for Meta Ads Read More »

Advantage+ Audience: How It Works in Ads Manager

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting. …

Advantage+ Audience: How It Works in Ads Manager Read More »

Promote Facebook Groups with Ads in FB Ads Manager

Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Here’s an overview of how it works… Create …

Promote Facebook Groups with Ads in FB Ads Manager Read More »