White Label Marketing : How to Use Them

White label marketing is like a secret weapon in the business world – it allows companies to expand their offerings and take on new clients without having to do all the heavy lifting themselves. 

Think of it like having your superhero team on standby, ready to swoop in and save the day (or at least, your marketing strategy).

So why not give your business the gift of white label marketing and watch as it takes off like a rocket?

What is white label marketing?

White label marketing is when one company provides a service or product to another company, rebranding it as its own. This allows the second company to offer their customers a wider range of services or products without investing time and resources to develop them themselves.

White label email marketing allows companies to offer their customers a comprehensive email marketing service without investing time and resources into developing their own email marketing platform. 

Who uses white label marketing?

White label marketing is often used by small or medium-sized businesses that want to expand their offerings without incurring the costs of developing new products or services. Larger companies looking to outsource certain aspects of their business can also use it.

In recent times, there has been remarkable expansion in the services of white-label digital marketing. As indicated in a HubSpot report, a noteworthy 80% of enterprises choose to delegate at least one service of their digital marketing efforts to external agencies.

Additionally, white label marketing providers often have a team of experts who can handle the technical aspects of the white label solution and provide support, allowing the companies to focus on their core business

7 Benefits of white label marketing

Some undeniable benefits of white label marketing have companies going crazy over the idea. Take a look. 

White Label marketing

1. Saves time and effort

As a business owner, you must make critical decisions. Accounting, sales, and marketing are among your responsibilities. In addition, you must hire employees and ensure that they perform. It is difficult to strike a balance between all of these departments.

One solution is allowing a digital marketing partner to handle minor details, such as email marketing or social media posts. That way, your company benefits from technology while not being distracted. 

You can concentrate on the most important aspects of your business while remaining as stress-free as possible.

2. Saves recruiting costs

A company that uses white label marketing outsources the products or services of a digital marketing agency, which can save money on the recruiting, hiring, and training processes. 

A company can also reduce its overhead costs by utilizing the expertise and technology of another company. A marketing firm, for example, can use another company’s email marketing software, which may be less expensive than designing its own.

3. Helps in scalability

By partnering with a white label marketing provider, companies can access a larger team of experts who can handle a greater volume of work and take on more clients without increasing their own staff. This allows companies to scale their operations quickly and efficiently. 

Companies can capitalize on new opportunities and adapt to changing market conditions without incurring the costs and effort associated with building everything in-house. This can ultimately help companies achieve their growth objectives and increase their market share.

4. Access to more marketing services

Some businesses use white label marketing to expand the number of marketing services they provide to clients. A website design firm, for example, may specialize in graphic design and web development. It can collaborate with a local firm specializing in other services, such as content writing.

5. Additional revenue

White label marketing can generate additional revenue streams for companies, which can help them scale their operations and grow their business. It may improve the effectiveness of a marketing strategy, the number of services offered, and client satisfaction, all of which can lead to increased sales. For example, adding a new service, such as social media writing, could result in new customers for a company.

Another way white label marketing can generate additional revenue is through upselling and cross-selling. White label marketing providers often offer a range of services, allowing companies to cross-sell their services to customers. 

For example, if a company is providing a white label email marketing service, they can also offer lead generation services to their customers, which can help them generate more revenue.

6. Access to new technology

One of the key benefits of white label marketing is that it allows companies to access new technologies without investing in them themselves. 

White label marketing providers often have a team of experts who are well-versed in the latest technologies and can provide companies with access to cutting-edge tools and platforms.

For example, a white label marketing provider may offer services such as artificial intelligence-powered chatbots or machine learning-based predictive analytics. 

These technologies can be expensive and time-consuming to develop in-house. Still, by partnering with a white label marketing provider, companies can access them quickly and at a lower cost.

7. Expert handling

Some aspects of digital marketing are always changing. SEO services, for example, must keep up with changes in search engines like Google. Things that worked well in the past may require a different approach now. Working with SEO experts who understand these changes can yield better results. Some white label digital marketing companies focus solely on SEO, so they are well-versed in the subject.

Experts can be beneficial when it comes to pay-per-click advertising. Choosing the right keywords for your customers is the key to success in this area. You need someone who understands statistics and can increase clicks to get the most out of Google AdWords.

6 Common White label marketing services

It’s not uncommon to see white label marketing, as we mentioned previously. Professional SEO companies sell their product to companies that want to offer it. 

1. Email marketing

White label email marketing providers offer various services such as email campaign creation, email list management, and email automation. These services allow companies to offer professional email marketing services to their customers without investing in developing and maintaining their own email marketing platform.

2. Search Engine Optimization (SEO)

SEO is improving the visibility of your website and online content in search engine result pages. White label SEO providers offer various services such as keyword research, link building, and on-page optimization. 

This can be difficult and time-consuming, but it is critical for businesses that want to be found online. An agency can assist you in developing an effective SEO strategy and then implement tactics that will increase your website’s visibility and organic traffic. 

These services allow companies to offer professional SEO services to their customers without investing in developing and maintaining their own SEO platform.

3. Social media marketing

Social media marketing is the most common type of white label marketing service. Social media platforms such as Facebook, Twitter, and Instagram have become indispensable tools for businesses of all sizes seeking to reach out to new customers. 

These services allow companies to offer professional social media marketing services to their customers without investing in developing and maintaining their own social media marketing platform.

An agency will collaborate with you to develop a social media advertising strategy that aligns with your business objectives and then create and execute campaigns that produce results.

4. Pay-per-click

Pay-per-click (PPC) white label marketing is a service offered by white label marketing providers where they manage and run PPC campaigns on behalf of other companies. The white label marketing provider creates and works PPC campaigns, such as Google Ads and Facebook Ads, for their clients and charges them on a pay-per-click basis. 

PPC white label marketing providers offer a range of services, such as:

  • PPC campaign creation: The provider will conduct keyword research, ad copywriting, and ad targeting to create effective PPC campaigns for their clients.
  • PPC account management: The provider will monitor, optimize and adjust the PPC campaigns on regular basis to ensure they are performing well and generating the desired results.
  • PPC analytics: The provider will provide detailed reports on the performance of the PPC campaigns, such as click-through rates, conversion rates, and return on investment.

5. Content marketing

Content marketing white label solutions can benefit companies that do not have in-house expertise or resources to create and promote high-quality content but want to offer content marketing services to their customers. It can also be beneficial for companies that have a limited budget for content marketing but want to get the best results.

Content marketing white label providers offer a range of services, such as:

  • Content strategy: The provider will conduct research and analysis to develop a content strategy that aligns with the client’s business goals and target audience.
  • Content creation: The provider will create high-quality, engaging, and relevant content such as blog posts, articles, videos, and infographics that align with the content strategy.
  • Content distribution: The provider will distribute the content through various channels such as social media, email, and paid advertising to reach the target audience.
  • Content promotion: The provider will promote the content through tactics such as SEO, influencer marketing, and guest blogging to increase visibility and engagement.
  • Content analytics: The provider will provide detailed reports on the performance of the content, such as views, shares, and engagement.

6. Web designing

The white label marketing provider creates a unique design and development plan, creates and develops the website, and maintains and updates the website to ensure it runs smoothly. The clients then rebrand these services. 

Web designing white label providers offer a range of services such as:

  • Web development: The provider will develop and build the website using various technologies such as HTML, CSS, JavaScript, and CMS platforms like WordPress, Shopify, etc.
  • Web maintenance: The provider will maintain and update the website to ensure it is running smoothly, fix bugs, and make changes per the client’s requirements.
  • Web analytics: The provider will provide detailed reports on the performance of the website, such as website traffic, bounce rate, and conversion rate.

What is the right time to consider white label marketing?

White Label marketing - When to consider

1. Clients requiring additional marketing services

If you own a design firm, a web development firm, or another type of service provider, you may want to offer marketing services to your customers. However, this can be difficult if you do not have an in-house marketing team. 

Fortunately, white label marketing companies can provide the resources you require to start.

2. Past marketing failures

If you’ve tried marketing your business independently but have yet to see the desired results, it may be time to seek professional assistance. These types of services can provide you with the insights and expertise you require to turn things around and start seeing results.

3. Declining sales

When it comes to marketing, big brands have a significant advantage. They have the funds to invest in sophisticated, ongoing campaigns and the manpower to carry them out. However, you can still compete. 

You can level the playing field and achieve the same results as the big boys with white label digital marketing.

4. Launch a new product or service

Launching a new product or service takes a significant amount of effort. You must raise awareness, pique interest, and drive sales. This can be overwhelming for any company, which is where white label marketing comes in. 

Outsourcing your marketing to an agency allows you to focus on what you do best while leaving the marketing to the professionals.

Get the best of white label Facebook Ads marketing from Ankita Mankotia

Some common white label marketing services include email marketing, search engine optimization (SEO), social media marketing, pay-per-click, content marketing, and web designing. 

By partnering with a white label Facebook ads provider such as Ankita Mankotia, which offers a wide range of Facebook Ads Services, without having to invest in the development and maintenance of their platform.

The right time to consider white label marketing is when you have clients requiring additional marketing services, when past marketing efforts have failed, or when your sales have started to decline. 

It’s about time you get started!