facebook ads services

The Importance of Audience Targeting in Facebook Ads

In the dynamic world of digital marketing, audience targeting plays a pivotal role in ensuring the success of Facebook ads. With over 2.8 billion monthly active users, Facebook offers a vast and diverse audience, making it imperative for advertisers to hone in on the right segments to achieve their marketing goals. Understanding and implementing effective …

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Facebook Pixel : A Complete Guide for Digital Marketers

Facebook has nearly 3 billion active users, 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) …

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Special Ad Categories: A Guide for Meta Ads

Meta first announced Special Ad Categories in 2019. This was largely the result of legal and legislative pressures on Meta related to the types of advertising that were allowed on the platform. When you create a campaign, you are required to specify if you are running an ad to promote a Special Ad Category. Categories include: Credit Employment Housing …

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