Are you doing everything you can to optimize your Facebook ads costs? Discover the best ways to increase your ROI with audience targeting, bidding, and more. In 2018, Mark Zuckerberg stood before the US Congress in the wake of the Cambridge Analytica scandal, which many called the downfall of Facebook: . Much has changed since …
If you’re a marketer using social media to find new leads to drum up business, you know that the secret to having a successful FB lead ads campaign is to remove as much friction from the process as possible. That means if you want to boost your customer base and collect names, emails, and phone …
Most of us are addicted to Facebook and don’t want to leave the app once we’re in it, thanks to its brilliant UX. This can pose an issue for advertisers who are trying to collect leads. Thankfully, Facebook created “lead ads” to solve that problem! Facebook Lead ads allow advertisers to collect information from prospects within the …
Learn how to land clients with Facebook lead ads… Over the past 18 months, Facebook ads have been everywhere, especially with the arrival of iOS 14. Let’s take a closer look at the best ways to run Facebook lead ads. If you’re looking for tips on how to generate low-cost leads with Facebook ads, this …
If you want to slash your cost per lead, here’s how you can structure your Facebook Ad Campaign to test which audience generates the cheapest leads. We’ve seen great results using this method, so it’s definitely worth a shot if you are looking to optimise your Facebook Ad campaign. Let’s get into it. Ad Set Budget …
Facebook announced in May some new features to improve Facebook lead ads. One of these features is lead filtering, which can improve the quality of leads. Not everyone has this feature yet, but I do. Now let’s see what lead filtering is and how it can be used. What is Lead Filtering? One of the …
