Do you ever wonder if all the FB ads you see in your news feed are actually effective? It’s especially interesting considering that sometimes you find them to be annoying and a total nuisance. In actually, they can work wonders and if you’re a business owner, you should think about getting on board, because you might see …
A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising. However, a lot has changed since Facebook first rolled out the tool in 2013. That’s why we created this updated 2022 guide to Facebook Custom Audiences. In this post, we …
Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets …
Once the Facebook ad that you had created has run for about 1 to 2 days, it is time that you make up some decisions based on the data of the ad campaign. Based on the data that has been collected, you can either let the ad to continue running and invest money on it, or …
Are your Facebook or Instagram ads losing their momentum? Want to fix that problem? In this article, you’ll learn how to spot, diagnose, and remedy ad fatigue on Facebook and Instagram. What Is Ad Fatigue and Why Does It Happen? Have you run Facebook ad campaigns that seem to be going well but then take a nosedive? …
Ad Fatigue: Bringing New Life to Your Facebook Ads Read More »
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” The purpose of this post is to explain what campaign budget optimizationis, how it helps, and how to use it. Let’s take a closer look… What is Campaign Budget Optimization? Using campaign budget optimization (also known as CBO), …
Facebook Campaign Budget Optimization: How It Works Read More »
As you consider the marketing efforts of your solar power company, how much attention have you given to Facebook ads? Perhaps you have tried out some Facebook ads in the past, but you weren’t thrilled with the results. Or, you’ve never been on Facebook but you are curious about how it might help you generate …
Digital tools have created tantalizing opportunities for roofing companies to grow and scale. That being said, some tools are especially powerful if you are growing a business on a limited budget. One of the tools is Facebook Ads, which can be an extremely effective tool to grow your audience, find new customers and increase your bottom …
How to Grow Your Roofing Company with Facebook Ads Read More »
We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that …
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook ads for various companies in different business types, I can say that some of …
