Are you looking for ways to sell a property with ease in Facebook advertising?
Real estate is one of the most lucrative businesses around today. This is because everyone needs a place to live, so there should be no shortage of customers. The only problem is that other people know this too.
This is why there are over 2 million commercial real estate businesses in the United States. With this much competition, it is important to look for any way you can stand out above them. This is why companies like Ankita Mankotia look to Facebook advertising for getting their name and brand out there for people to see.
This is a form of social media marketing that companies are taking advantage of. You are sure to reap a lot of benefits when you partner with a company like us that offers using social media platforms for advertising. Read on to learn what benefits you can get from doing so.
1. Increased Lead Generation
What is great about advertising on Facebook is that it can help you generate leads. This is because there are a lot of people on Facebook at any given time, with around 1.7 billion users logging in every day.
This means that there is a high chance that any post that is made will receive engagements. This is important since the more engagement your post gets, the more people will see it on their timelines. This cascading effect will result in more people wanting to check out your services.
2. Targeted Advertising
How does Facebook ensure you increase your lead generation? Simple, by using targeted advertising methods. The platform offers tons of customization options when it comes to your ads.
While it sounds like a good thing at first, it will decrease the effectiveness of your marketing campaign. This is because Facebook has bots that monitor their websites to detect the ads that the platform sends out. If an ad causes a user to click off of a video or the platform, the bot dings it.
With enough dings, the platform will pull the ad from its system. If you target your ads, though, it will reach the right people. The chances of them getting invested means that they will not click off and will engage with the ad instead.
What is great is that you can set the ad to target users of a particular age group or those who only show interest in real estate. You can even set the ads to target people in a specific area. As long as your ads are relevant to them, they are likely to engage with the ad. This is what causes increased lead generation and the cost-efficiency of your ad campaign.
3. Cost-Effective Advertising Rates
Speaking of cost, Facebook is among the best platforms to advertise on. This is because you will always get your money’s worth on the platform. This is only if you do well to promote your marketing campaign, that is.
Do not worry, though, as long as you target your ads as mentioned above, Facebook will serve as the most cost-effective advertising platform for you. This is thanks to the customizability the platform offers when setting up a budget. This is the same for the social media marketing team. Their costs are low and effected but are able to reach a great number of people.
4. Offers Free Analytics
Another benefit of advertising on the platform is that you get free analytics. These are important for you if you plan on marketing your business on Facebook more along the line. These tell you whether your advertisements have been effective or not.
The Facebook Ads Manager page allows you to view the statistics of your ads. Among them are the performance of your ads, the engagements they generated, and the conversion rates of your campaign.
With this information, you can identify where your campaigns are weakest. This enables you to create better ads that will generate even more leads.
What is great about this is that the analytics update in real-time. This means you will see how well your ads and posts do on the platform as they reach new people.
5. Great Remarketing Methods
What is great about Facebook is that it has a great remarketing method. Remarketing is the process of showing ads to people who expressed interest in them before. It is a form of marketing that capitalizes on the leads you generated before.
Anyone who clicked on your ads and posts will get logged into a system. The system then sends them an ad from your page again. Even if they did not buy anything or do business with you, the system keeps a record of their profile.
It then sends them ads from your page again. This is to increase the chances of them becoming customers. This is important since people will always have some doubts about paying for something on the Internet.
The second time they visit your page, they are more likely to take advantage of your services. It is a great way to ensure that everyone who sees your ads will generate a lead along the line.
6. Increased Customer Engagement
Another benefit you can enjoy when you are advertising on Facebook is customer engagement. This is possible, because Facebook supports many kinds of posts on the platform. What may be a unique post on other platforms can be among the common Facebook features.
This is clear when you see 3D photos on Facebook. What is great is that the platform also allows you to make 3D videos for your customers. It also serves as a way for you to give 3D house tours for a property you are selling. No matter what medium you choose, it will end up being eye-catching, and it is a great way for your posts to get noticed. This will also show more people the services
7. Increases Your Reach
Another great thing about Facebook is that it also increases your organic search rate all over the Internet. This means that people are more likely to find your business when they do a relevant search on Google or Bing. This is a great way for you to drive more traffic to your profile or business website.
8. Provides Branding Opportunities
Establishing a brand identity is important to help people recognize you as a business. This way, you can set the tone of your business too. Facebook helps by helping you deliver posts in whatever ways you want to share them.
9. Helps With Customer Service
Facebook has a great customer service system in that it allows people to reach you. This is important if you want your brand to be approachable. Talking to buyers also increases the chances of you making a sale.
A cool feature you can have is you can set automated messages to help with customer service. This is a good way to get a sense of what your customers want to know. It is also a good way to ensure they get some answers even if you are offline.
10. Customized CTA
Another great thing about Facebook is that it allows people to have custom CTAs, or Call to Actions, on their posts. These are important since people tend to not engage with a post if they do not see a way to reach the person posting from the get-go.
Adding a custom CTA allows you to increase the conversions done in a single post. You can set them to say “Book Now” or “Contact Us” and lead them to your page or website. You can also set the CTA to say “Watch Video” and direct them to a video tour of a property you are selling.
Learn About The Benefits Of Facebook Advertising Today
ou do not need to stand on the side anymore while other real estate businesses take over the market. Give yourself a fighting chance with the help of Facebook advertising today!
Do you need help in starting your Facebook marketing strategy? Contact us here and we will get in touch with you as soon as we can!
