Having spent decades selling media, I can prove that Media Buyer is more than visible. From understanding total review scores to measuring reach and frequency, effective media strategies include a lot of science, but also a little art.
When you are not in business, it may have a lot to manage. Here are four reasons why you need to hire us as a media buyer and get the most out of your advertising budget.
1. Our Media Buyer Plans Are Data-Driven
We don’t represent any one media outlet, so there is no incentive to steer you toward one media platform over another. We give you unbiased recommendations based solely on helping you reach your marketing objectives.
We’re one of the few small agencies in the market that invests in Nielsen Television and Audio data, among other sources, to help guide our decisions. In addition, we have good, old-fashioned know-how and decades of experience. This means our media plans are more efficient, delivering a better ROI.
As a Partner, we are also able to develop and execute digital marketing campaigns that achieve the desired results. You may read one day that print advertising is dead, and then have a print rep tell you the next day that the opposite is true. We cut through self-serving messaging with a strategy that works best for you based on your specific goals and demographics.
2. Media-Buying Is Time-Consuming
Even if you understand all the ins and outs of media buying, it is a time-consuming process. By offloading it to an experienced agency, you free up your time, or the time of your marketing team, to focus on other higher-payoff activities.
Our experience, data research, and buying power are second to none in United States. No one offers a more tenacious or better equipped team to research, negotiate cost and added value, place, track, and analyze your media investment. In addition, we get solicitations, submit co-op advertising paperwork if needed, coordinate make-goods or credits, and reconcile invoices, providing you with a single invoice for payment.
3. The Media Buyer Have Years of Experience
Would you rather have a heart or brain surgeon fresh out of medical school or one that has performed hundreds of procedures over the course of decades?
Experienced media agencies understand not only how to plan and negotiate media, but they have proven media strategies for optimizing current campaigns or building go-to-market strategies for new clients. The expense associated with hiring a media agency is offset by a realized savings associated with getting the strategy right the first time and not learning what works over time.
4. Media Buyer Offer an Outside Perspective
A media Buyer agency can offer a new perspective of your marketing objectives and strategies. Agencies are in the trenches negotiating media all the time.
Being constantly in the market means a greater understanding of how media rates fluctuate daily. And because they work with multiple clients across industries and business verticals, agencies have a unique perspective on how media strategies work for different types of businesses. Their experiences help them come up with fresh ideas for tackling your biggest challenges and finding your best audiences.
Hire a Media Buyer, Get Much More
When you hire an agency like Ankita Mankotia for your media buying, you actually get so much more. You may only need our expert media strategy skills to start, but you’ll always have access to our comprehensive range of services. We offer complete marketing and advertising services that hit their mark, including writing and design, video production and ad creatives.
Creating an advertising campaign is only half the battle and it means nothing without an effective and efficient media plan. Ready to get a bigger bang for your advertising budget? Contact us today.
