What Exactly Are Facebook Ads?
Before we address why you should use Facebook ads for dentists, we must first define what Facebook Ads are.
There are millions of Facebook users. With Facebook Ads, you can market your dental services to all those individuals who have access to Facebook’s extensive targeting tools.
You will be able to showcase what your dental clinic has to offer and target consumers based on their location, age, sex, and other information. This capability enables your clinic to contact the right people.
Now that you understand what Facebook Ads are and how they work, let’s look at why we should use FB ads for Dentists..
Why Use Facebook Ads?
With so many advertising alternatives accessible to your dental practice, it’s vital to understand what Facebook brings to the table.
1. Accurate Ad Targeting
The most valuable asset of Facebook is its precision targeting possibilities. This social media platform outranks others on the market due to its capacity to carefully target consumers based on demographic and behavioral information entered.
In Facebook Ads Manager, you can build ad campaigns for your dental clinic that enable you to target Facebook users based on the parameters you choose.
2. Ability to Reach New Audiences
We also Use FB ads For Dentists to target people who are likely to be interested in your services. You can do this by using the lookalike audiences, which target previously specified groups and locating people who share similar characteristics.
If you specialize in a particular field, such as pediatric, orthodontic, or cosmetic dentistry, you will be able to reach a more significant number of people who are looking for your type of clinic.
3. Low-Cost Advertising
Compared to traditional forms of advertising strategies like newspapers or radio, marketing your dental clinic on Facebook is incredibly inexpensive.
According to a recent a survey by WordStream, the average cost per click (CPC) in Facebook advertisements across all industries is $1.72. However, the cost of Facebook advertising may vary significantly based on the sector, ad placement, target demographic, and other criteria.
Ads will typically cost between $0.50 and $2.00 per click.
Because there are so many people on Facebook and smart targeting allows you to hit your target demographic, Facebook advertisements have become one of the most cost-effective advertising tactics available.
5 Steps To Run Your Facebook Ad Campaign
We’ve covered a lot of ground on what Facebook advertising is and what it can do. Now, it’s time to learn how to set it up and attract those new patients.
Step 1: Set Up Your Account
You must first establish all your accounts before you can make your first ad for your clinic.
A Facebook business page for your dental clinic is one of the first things you should do. A company page is required for placing advertisements, but it is also an excellent platform for engaging with your followers and informing them about the intricacies of your profession. All of this is also completely free.
To create a Facebook business page, you can follow this Meta Business Help Center guide.
Step 2: Make A Landing Page
Another thing you should do is create a landing page to which consumers will be taken if they click on one of your adverts. Even though this is one of the most significant aspects of advertising, it is also critical to do it correctly. This is because your landing page influences a user’s decision to schedule an appointment.
Here are some things you need to consider when creating landing pages:
- It should be easy to follow and relevant to the ad clicked on.
- The message and the substance should be clear and simple.
- It should have a straightforward call-to-action (CTA) button.
Step 3: Create a Facebook Manager Account
The next step is to create your Facebook Manager Account. This is the place where you can register your dental practice.
Then you may begin configuring your Ad Manager account. Everything occurs in your Ad Manager, from setting up a Facebook ad campaign to targeting and designing your advertisements.
After you’ve created both these accounts, you can now start promoting and sharing information about your dental clinic.
But, there’s one more thing you should do…
Step 4: Install Facebook Pixel (And Google Analytics)
When it comes to advertising, you want your efforts to be data-driven. This is where Facebook Pixel comes in. By enabling it, you will be able to take your ad campaigns to the next level. All you have to do is provide all the vital information to help you with budgeting, targeting, retargeting, and ad development.
The Facebook Pixel can be found in your Events Manager under the “Data Sources” page. Go to Ads Manager, then select the top left menu button, then pick “Manage Business” and then “Events Manager”.
Select Connect Data Sources. You will then be given three options for data sources to create: web, app, or offline.
Choose Web and then press the Get Started button.
You’ll then have to select a connection method in the next steps.
In addition, it’s also a good idea to install Google Analytics in addition to Pixel. You can make informed judgments about your marketing approach using both data sources.
If you’re having difficulties getting started, check out this guide on Configuring Google Analytics from Hootsuite.
Your dental clinic is now ready to start advertising once you have set up all of your accounts. To get started on your campaigns, you must first grasp the structure of your campaign and how it affects the creation of your advertising.
Step 5: Establish A Campaign Structure
Campaign structure serves as the foundation for your Facebook adverts. It determines where your advertising will appear, when it will appear, how it will appear, and how much it will cost.
Your structure will be divided into three sections: campaign, ad set, and ad level.
Campaign Level
The first level is the Campaign level, where you can use any type of ad you want. This decision will influence how your advertisements are presented, as well as your pay price.
Here are the three primary categories you can choose from:
- Awareness: Designed to generate interest in your practice and/or service.
- Consideration: Designed to entice the audience to learn more about what your dental practice offers.
- Conversion: Designed to persuade people interested in your company to take action (inquire about your services or book an appointment).
After choosing a category, you can also select the following subcategories:
- Brand Awareness: Designed to share your brand with people interested in dentistry. This raises your dental clinic’s brand recognition.
- Local Awareness: Designed to target users in your clinic’s vicinity.
- Traffic: Designed to increase the number of visitors to your website.
- Video Views: Designed to help you promote your videos.
- Lead Generation: Designed to collect information from your audience via a form similar to newsletter sign-ups.
- Conversions: Designed to persuade visitors to take a specific action on your website.
- Store Traffic: Designed to direct nearby users to your local dental practice.
The category and subcategory you choose at the campaign level depend significantly on what you want your ad to do. Here’s an example:
To improve foot traffic to your dental clinic, you can choose “Conversions” and the subcategory “Store traffic.”
Ad Set Level
After choosing your primary category and subcategory at the campaign level, it’s time to proceed to the ad set level. At this stage, you’ll be able to specify five things: your budget, schedule, audience, placement, and delivery.
Budget
In this section, you can choose the type of budget you want to use. You have two options: a daily budget or a lifetime budget. Keep in mind that you will never go above your budget. When your adverts have exhausted their budget, they will end.
Schedule
In this section, you can choose whether you want your advertising to run continuously or for a certain period. This allows you to generate advertising when you have a seasonal special that you only want to run for a limited time. Keep in mind that if you set a continuous schedule, you may stop and resume it whenever you wish.
Audience
In this section, you can choose your target demographic. You can select three groups of audiences:
- Saved Audience: Users may be included or excluded depending on various parameters such as demographics, geography, and interests.
- Custom Audience: Target people based on a patient list or prior contact with your clinic’s website or Facebook content.
- Lookalike Audience: Create an audience with similar characteristics to your current customer database and market to them.
Placement
Now that you’re done choosing your ad’s budget, schedule, and target audience, you must decide where your advertisements will be shown. You have the option of having your ad placed automatically, but you also have the option of specifying where you want your ad to be placed.
Here are a few of the placement options:
- Device Type: Mobile, Desktop, or Both
- Facebook Placement: Feed, Instant Articles, In-Stream video, My Day, Marketplace, etc.
- Messenger Placement: Inbox, Sponsored Messages, My Day, etc.
- Instagram Placement: Feeds, Stories
Ad Level
The last part of your campaign structure is the ad level. In this section, you will be able to format your ad text at the ad level. This is where you will add text to your ad’s picture or video.
Depending on your goal, your ad will be structured differently. It’s good to test multiple versions of the same ad to see which combination of image (or video), text, headline, and call-to-action work best.
FB Ads for Dentists Are Effective
After reading this guide, we hope you understand how effective Facebook advertisements can be when implemented correctly. This tutorial should serve as a starting point for you, but it is not something that can be mastered in a single day.
We’d love to talk if you have any queries or want us to check through your campaigns.
Make the Most Out of Facebook Ads for Dentists
Your dental marketing plan should include Facebook advertisements. However, Facebook Ads should not be your exclusive emphasis.
It might be challenging to find enough hours in the day to perform everything in a dental business. This is where a dental marketing company can help.
Ankita Mankotia, your White Label Digital Partner have a long history of success working with dental clinics. We have the tools and skills to help you with your internet marketing strategy.
