Aesthetic clinics are more and more explored in the last years, treatments and procedures becoming more popular. The monthly searches for the services of aesthetic clinics have reached about 3000 per month, being a constant increase. That’s why it is important to be present online and to promote your services because you need to remain in the attention of customers, but also to make sure that as many potential customers find out about you. Given the evolution and the increased interest in these treatments and procedures, it is good to always be one step ahead and ready to promote the services you offer.
There are a lot of methods and practices that you can use to achieve a successful Marketing Strategy and to bring new customers, increase your profit and retain existing customers.
HERE’S WHAT YOU NEED TO KEEP IN MIND WHEN DEVELOPING A MARKETING STRATEGY FOR YOUR AESTHETIC CLINIC
1. MAKE AN ANNUAL MARKETING PLAN
Every year is different, and customer trends, needs and desires change. Make sure that every year you adapt your strategy to what is required and what is in vogue. This is an field where it is important to always be aware of what is happening, given the target audience that is always up with the times, always online and looking for useful content. Conduct a SWOT analysis (strengths, weaknesses, opportunities and threats) so that you can see what you could focus on, what you can highlight in your Marketing Strategy or what you could improve.
2. MAKE A CALENDAR OF POSTS
It is good to always have posts prepared in advance so that you do not miss online for a long time. Social Media Marketing is an important tool, especially in this business, where – as we said above – the target audience is always active. You can try various platforms to schedule your posts, such as PromoRepublic, Hootsuite, Later.
Frame your posts into different categories and divide them into days. Some days you can post photos with before & after, customer reviews or FAQs, and on other days information about the services offered, tips & tricks and what they should know before coming to different treatments, etc. This will make it much easier for you to organize your calendar and you will always have posts.
3. USE SOCIAL MEDIA MARKETING
It is important to be active on Social Media, especially in this industry, where word-of-mouth recommendations may no longer be sufficient and greater visibility is needed. Facebook and Instagram profiles are a must-have for any business, especially for this type of clinics, where constant communication with customers is very important. Do not forget about this aspect, and in the long term, it will help you increase your awareness and customers.
4. SOCIAL MEDIA PAID ADS
Along with constant communication on Social Media with followers, it is important to use Paid Ads. You can create different campaigns – for awareness, for Lead Generation, maybe even location-based campaigns. When they are 1-2 km from your clinic, your ads may appear – of course, in addition to the other demographic targeting criteria you choose.
5. RUN GOOGLE SEARCH CAMPAIGNS
As we mentioned at the beginning, the searches are growing and it is very important to make sure that you are in the first results. Of course, this can happen organically through Content Marketing, but with the help of ads you will always be able to be in the top of searches, thus increasing your website traffic, but also the number of appointments received.
6. CONTENT MARKETING
Another aspect that should not be neglected is Content Marketing and the clinic’s blog. People are starting to find out more and more about these procedures, so it is good to come to them with articles that answer their questions, explain what each service and procedure means, what benefits they can bring, how the sessions go. With good optimization, they will be able to be indexed as high as possible by Google when people search for different services.
7. INTRODUCE LOYALTY PROGRAMS
Aesthetic clinics are a business where people come back most of the time. So why not increase this and build customer loyalty? Give a small discount to those who follow you on Social Media or leave reviews, offer them products or a free treatment after a certain number of sessions, create a monthly newsletter with treatment recommendations or maybe a VIP membership for long-time clients.
People have more confidence if they hear the happy stories of other clients, especially when it comes to the beauty area. Happy customer reviews increase your business confidence and image in front of potential clients. So, if they agree, make their stories known, post photos with before & after and their opinions, maybe even short videos with them in which they tell their experience.
Last but not least, don’t forget to always be up to date with the new services and technologies available. Customer demand is constantly changing and with it, technology continues to evolve.
Marketing Strategy is an essential part of any business and should not be neglected. Always be up to date with the latest trends, new practices and always be close to customers – through constant content and programs specially designed for them. If you do this, you will always remain in the attention of customers, and your business will continue to grow.