Wondering what’s possible with FB ad to help grow your small business? It depends on what your goals are, but the answer is probably more than you’d think.
The type of ad you decide on will depend on the different types of goals your business has. With a user base of over 2 billion people, the option of multiple ad types is advantageous for capturing the attention of different types of people.
Whether you want to simply experiment or expand your ads, keep reading for 5 ideas to use Facebook ads to grow your business—plus templates you can use to make it easier.
FB ad idea #1: Brand awareness
Get your name out there and build brand awareness with a FB ad campaign
In a buyer journey, brand awareness is usually the first step in making a sale but this type of advertising isn’t just for new customers. Brand awareness ads can also help bring back old customers and reinforce your brand messaging.
Who is best suited for this? Businesses that sell physical products such as retail and e-commerce can take advantage of brand awareness ads. In addition, service-based businesses and real estate agents as well as those without shippable products like restaurants have the opportunity to use these types of ads to build leads, increase trust, and get more foot traffic.
FB ad idea #2: Advertise sales
Having a holiday or seasonal sale? Ads featuring a percentage off or free shipping are a great way to capture someone’s attention and entice them to make a purchase with you.
Give followers the chance to redeem a special offer on your products or services with a sale advertisement.
FB ad idea #3: New products
Let previous customers know what new products or services you have available with an ad.
People love finding new brands and products on social media. According to a survey by Facebook, 74% of people said they use Facebook platforms to discover brands or products.
This type of ad works best with clear, professional-looking photos and strategic text (think less text is more) to pop on your target audience’s feeds.
FB ad idea #4: Giveaways
Who doesn’t love winning? Build buzz for your brand using paid ads with giveaways. Using paid social media will help to deliver immediate traffic to your giveaway page
This type of ad goal is good for new businesses, those wanting to expand their audience, and even for growing an email or leads list.
FB ad idea #5: Build followers
One last strategy you can take advantage of, is to use paid ads to grow your organic social media following. Encourage your customers to like or follow your social media so they can stay up to date on the latest from your business.
This type of ad goal is best suited for businesses that already have a strong social media presence and want to increase their audience. Build your organic social media with a mix of posts that provide helpful tips and encourage community engagement.
There are many ways to experiment with FB ad to find what works best for your small business. If You want to get Started with White Label facebook ads, Ankita Mankotia can help you!