Being a digital marketing agency owner or digital marketing department head, many white label agency partner must have approached you for partnership. Either through Email or LinkedIn. They would have tried to touch base with you through every possible channel.
What’s Your Obvious Response?
Either you say no on their face, or just simply ignore their emails and messages. The reason being, you are happy with your current white label agency partner.
You must be getting these basic benefits from your white label service partner:
- They might be a Premier Google Partner (If not, you must work with a Premier agency)
- They must be cost effective to you (up to what extent, is a different question)
- They might be available 24×7 for you (but are they willing to walk the extra mile?)
- They must support you in end-moment changes (but with what kind of maturity?)
- They might seem to be the best Technology partner (but have you tried to explore a better option?)
As you think upon the points above, I would like to share here 5 reasons why you should consider a new white label marketing agency for your projects although you feel satisfied with your current agency partner.
Reason 1. Get a One-Stop-Solution Provider
Does the organization you’re operating with promote a restrained class of digital marketing services? If yes, then you definitely also are being restrained in scaling up your business. The proper manner to scaling up is to have a large umbrella of various offerings at one forestall. One-forestall-answer white label groups are the fine in terms of operating and handling your customers and their tasks.
For Example: If your organization is doing PPC campaigns on your customers, however in terms of layout advert banners for them, they don`t have the resources. Then you need to locate some other organization or freelancer for the task. Which stretches the closing date and it’d effect your customer control process.
Working with a one-for all organization can gain you in phrases of cost-effectiveness. This additionally relieves you from the trouble of signing NDAs with one-of-a-kind groups for one-of-a-kind offerings.
What services you can expect in a One-Stop-Solution digital marketing agency?
- SEO
- PPC (Google/Yahoo/Bing)
- Social Media Marketing (Facebook-Instagram/Twitter/LinkedIn)
- Analytics
- Web Development (HubSpot/HTML/WordPress)
- Graphic Designing (PSD/AI/Sketch/InDesign)
- Ad banners Designing & Development (Image/HTML)
Reason 2. Go Beyond Cost-effectiveness
Are you working with an agency just because they are cost-effective? Then, this might not work for you as there are more things which you should expect from a good white label agency.
- Are they giving you enough expertise needed for your clients’ projects?
- Are they giving your clients real results? Or just excuses on what didn’t work well?
- Are you being paid for every new client campaign you send to them?
Considering the above points can help you understand the true value of your white label partner, which might be over the cost perspective.
Reason 3. Expect Support Throughout
Urgent deliverables and tight deadline tasks can be complicated if you don’t have the resources. the white label partner is unwilling to provide 24/7 support.
White Label Service Providers are available 24/7, but can they meet your needs in a timely manner 24/7? That’s what a dedicated White Label Service Partner provides. because it has to be done.
You must be ready to handle urgent projects and meet your customers’ tight deadlines. This is how you can become your client’s preferred digital marketing agency. The attitude with which a White Label Service Partner supports you is important in the long run.
Reason 4. End Moment Modifications (Their Behavior)
Are you facing a situation where you need to please a white label agency about changing the end time from your side/client side?
You don’t have to follow Or because you have limited resources to manage end time changes and your team is busy with various other projects.
You need a well-resourced agency who is always available, able to start projects as quickly as possible. Only then will they handle changes at the end of maturity without denying it.
Reason 5. ‘Second Option’ is Always a Good Idea!
There are times when your partner agency goes out of resources or they just simply shut down. Then you have someone who can manage all those clients’ campaigns promptly. Here a backup white label digital marketing agency comes into the picture.
If you hire a white label agency partner as a backup, it should be capable enough to support you promptly with a capable team of resources and the required amount of expertise. It can help you meet your client expectations and deadlines in a stable manner and build your brand reputation as a reliable service provider.
The list of perks of white label partnership has been growing significantly with time, so are you able to get out enough from your existing white label agency partner? Well, it is time to think upon the above points and choose the right white label digital marketing agency partner.
