There is no denying the fact that FB advertising statistics are constantly changing.
Facebook is one of the most impactful social media platforms for your small business.
Not only is FB advertising effective and affordable, but it allows you to reach new audiences that you may not have otherwise.
But don’t just take our word for it!
The proof is in the many FB advertising statistics that are a testament to the power of this social media platform.
From the number of active users to the amount that businesses spend on Facebook advertising each year.
There are a variety of interesting facts that can help you better understand why using Facebook for business is a must.
Below are 15 shocking FB advertising statistics that will change the way you think about promoting your business on Facebook.
There’s a good mix of statistics that show both how popular the social media platform is and why you need to use it to reach and engage your target audience.
15 FB Advertising Statistics Marketers Should Know
1. 69% of all adults in the United States use Facebook.
According to Pew Research Center, 68% of the U.S. adult population are Facebook users.
What does this Facebook advertising statistic mean for your small business? There’s a good chance that your target buyers are on Facebook.
Why not use Facebook advertising to reach them?
2. 74% of Facebook users visit the platform each day.
Another major one on our list of Facebook advertising statistics is that 76% of Facebook users report that they use the social media platform daily.
And 55% of these users visit the site several times each day.
With so many active users, Facebook offers a great opportunity for small businesses to regularly interact with their target buyers.
3. The average user spends about 20 minutes each day per visit on Facebook’s channels.
In a 2019 Facebook report, Mark Zuckerberg reveals that the average person spends 20 minutes each day using Facebook, Facebook Messenger, and Instagram (also owned by Facebook) per visit.
That means that if you want to be where your customers are, you’ll need to consider advertising on this powerful social media platform.
4. Overall, 75% of women and 63% of men use Facebook.
A Pew Research report shows that it is a pretty even distribution between the genders when it comes to Facebook use.
In fact, 75% of women and 63% of men are Facebook users.
These Facebook advertising statistics show that no matter who your target market is.
There’s a good chance that you can reach them on Facebook.
5. On average, people access Facebook about 8 times each day.
A report from comScore reveals that users access Facebook pretty frequently.
In fact, the average Facebook user checks the platform about 8 times each day.
If you want to stay top of mind for your target buyers then you may want to engage them on Facebook through both organic content and advertising.
This can help you understand how social media increase sales over time.
6. Of all the time spent on mobile devices, 58 minutes of it is spent on Facebook.
The key to connecting with consumers on social media is to meet them where they are.
When it comes to Facebook, it seems that many users are accessing the platform through their mobile devices.
According to a Tech Jury report, 58 minutes of the time spent on mobile devices is used browsing the Facebook app.
This just shows the importance of developing mobile Facebook ad content to attract these consumers.
7. To date, Facebook users have made over 2.5 trillion posts.
It has been reported that Facebook users now have made 510,000 comments, 136,000 photos uploaded.
And, 293,000 updated statuses every minute.
These Facebook advertising statistics not only show the popularity of the social media site and how engaged its users can be.
But it also hints at the level of competition that businesses are facing when they engage with consumers on Facebook.
Remember, the Facebook content that you publish is competing with users’ friends, family, and colleagues for the attention of your target audience.
Make sure that your Facebook content can stand out in the crowd while also providing value to the user.
You can also help ensure that more users see your content by integrated ad content and promoting posts.
8. 51% of millennials can’t go 5 hours without checking Facebook.
A 2017 study from eMarketer showed that 51% of millennials just can’t stay away from Facebook.
In fact, they reported that they cannot last more than 5 hours without checking their Facebook feeds making it the 4th most popular social media platform next to YouTube, Instagram, and Snapchat.
If you are marketing your products or services to the millennial target market, you must include Facebook advertising as a part of your online marketing strategy.
9. As of 2019, 60 million local business pages have been created.
Facebook reports that 60 million local business pages have been created since their launch.
This is a testament to the power of Facebook engagement and advertising for businesses.
More and more businesses are quickly finding out that if they want to remain competitive in the digital marketplace, they need to get on Facebook.
10. Over 6 million businesses are using Facebook ads to reach their target audiences.
Facebook reported in the last quarter of 2019 that they had 6 million advertisers on their platform.
This is a considerable increase from the 4 million companies that advertised during the same time in 2016.
Of all the Facebook advertising statistics, this one really shows the power of advertising on this platform.
This statistic is a testament to the fact that more businesses are realizing that Facebook advertising is not only effective but vital in helping them remain competitive in the busy online marketplace.
11. 67% of marketers find Facebook to be their most important social media channel.
A Social Media Marketing Industry Report developed in 2019 shows that 67% of marketers prefer Facebook as a social media channel.
This is most likely because Facebook has a large user-base that is diverse in terms of several different demographics, including age, gender, and race.
Facebook allows marketers to reach a wide group of consumers that may be interested in their product or service offering.
12. Facebook is the number one ad channel for both B2C and B2B companies.
The same Social Media Marketing Industry Report mentioned above found that:
72% of B2C marketers reported that Facebook was their top social advertising channel.
While 43% of B2B marketers also named Facebook as their most important advertising channel, passing LinkedIn.
Though many businesses feel that Facebook advertising is only beneficial for retailers and other brands that sell directly to consumers, this doesn’t seem to be the case.
More people are beginning to use Facebook for professional reasons as well as personal reasons.
This means that both B2C and B2B brands can reach and engage their audience on Facebook.
13. 49% of Facebook users like a brand’s page to show their support.
Contrary to popular belief, consumers are not just following brands on Facebook to get the latest deals or coupon codes.
A study from Syncapse shows these Facebook advertising statistics:
49% of respondents reported that they like a brand’s page to show their support while 42% responded that they like a brand’s page to get coupons or discounts.
This can have important implications for brands who are trying to engage their customers on Facebook.
Advertising with promotions and special deals is not enough.
You also need to engage your followers and continue to provide value for them so that they continue to support and advocate for your business.
14. Facebook video ads have the lowest CPC.
Not only are more Facebook users engaging with Facebook video content, but Facebook videos offer one of the best cost-per-click (CPC) rates of any social media ad.
Fit Small Business’s 2019 report found that Facebook video ads have an average CPC of $1.86.
This makes Facebook video ads a very affordable option for small businesses.
15. Facebook CTA buttons increase click-through rates.
Using Facebook’s call-to-action buttons can help you increase click-through rates on your Facebook ads.
According to Sprout Social, using the Facebook CTA button can nearly triple your click-through rates.
If you are looking for ways to improve the number of clicks on your ads, try experimenting with the Facebook CTA buttons.
Final Takeaways
All of these awe-inspiring FB advertising statistics are a testament to the power of this social media platform.
It’s no coincidence that so many businesses are using FB advertising to reach their target audiences.
There are many Facebook advertising benefits for small businesses, including advanced targeting capabilities and cost-effective ad pricing.
Not to mention, Facebook ads are measurable and can drive both on and off-line sales.
If you are not already using Facebook ads to reach your target buyers, you are missing out on the opportunity to attract and engage more customers over time.
If you need help getting started with your FB advertising strategy, Ankita Mankotia is here to help.
Our team of social media experts knows just what it takes to create relevant and compelling ad content for Facebook and other social media platforms.
Help is just a phone call away! Contact us today for a FREE consultation to find out how we can help you improve your social media advertising!
