If you’re an advertiser who wants to start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads.
What is Google Ads?
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
But there are so many advertising mediums and methods out there. It can be hard to determine which is a good fit for your business. Influencers and salespeople are always telling you to invest in this and invest in that without actually explaining why.
10 Google Ads benefits
So you want to know the answer to “Why use Google Ads?”
There are plenty of big benefits. Here are just a few.
1. Google’s massive reach
Today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary
And that`s because, now, while humans have a query that wishes answering their first prevent is normally Google.
Want to understand if there`s an answer for that again ache you`ve been having?
Want to understand if there`s a device that makes participating on a post-click on touchdown web page easier?
The seek engine handles an obscene 2+ trillion searches like those according to year. That`s over five billion searches according to day.
Among the ones are humans seeking out answers to troubles that your commercial enterprise can offer. If they`ve ever used the internet, possibilities are they`ve Googled the solution to something. And if you could assist them locate the solution, despite the fact that it`s with an ad, they`re much more likely to pick out you than your competitor.
2. Capabilities that allow for a range of targeting
With Google, there`s some thing for each enterprise and each prospect at each degree of the buyer`s journey.
Bidding on vast key-word seek phrases like “accounting software program” will display your advert to possibilities at the sooner levels of the product studies system and permit you to fill the pinnacle of your funnel with honestly easy however effective techniques:
-Capture their facts together along with your post-click on touchdown web page and begin sending them informative content material that proves your authority.
-If they don`t convert, use retargeting software program to attract them lower back till they do.
Another effective method for including in your patron base is bidding on long-tail key-word seek phrases like “accounting software program for freelance marketers.” These usually are much less expensive, and they`re really well worth it for taking pictures the eye of individuals who are searching out precisely what you offer. Most instances individuals who seek long, precise strings of key phrases have greater rationale. And rationale is what makes the humans you attain on Ads so valuable (greater on that next.)
3. Harness intent
The biggest difference between the people you’re reaching with Google Ads and the people you’re reaching with other forms of advertising is their intent.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.
On the search network, though, you’re not advertising to people who don’t want to be advertised to. You’re advertising to people who are looking for something specific, like the best post-click landing page platform for agencies:
And whilst your advert appears, it facilitates them locate the solution rather than interrupting their on-line surfing experience.
Some specialists even recall seek advertisements a shape of inbound advertising and marketing rather than outbound marketing and marketing due to the fact they help a person who has taken step one to search for it. Using Ad, allow potentialities come to you, then assist them locate answers, and you`ll function your self to earn their enterprise whilst they`re geared up to drag out their wallet.
4. Maintain full control of your campaigns at all times
You used to ought to soar hurdles and bust via thick crimson tape to run advert campaigns that attain as many humans as Ads can.
Beginning and finishing the ones campaigns could take time and assets that might be higher used elsewhere.
On the alternative hand, shopping for advert area with software — additionally acknowledged as “programmatic advertising” — is straightforward for even one nicely educated worker to do. With a few education, they`ll be capable of begin and forestall campaigns, attain the proper humans for the proper price, and do all of it instantaneously. That way, you could allocate your assets and some time to different urgent initiatives.
5. Bring any budget to the table
But most keywords don’t cost so much. And even if they do, an advantage to using Ads is able to put constraints on your daily budget, maximum bids, and more. That way, you can be confident that even if you’re not monitoring your account like a hawk, you’ll never spend more than you want to.
You have full and thorough control over the budget of your Google Ads campaigns. Where you can control everything starting from the maximum bid on the ad to the daily budget of the campaign.
You can also decide how much you want to spend each month and adjust the budget based on the performance graph. When an ad is performing extremely well, you can increase the ad spend on it to increase the desired results. It works in reverse to decrease ad spend on an underperforming ad. But you can also stop it instantly before losing another dime.
6. See results laid out in an easy-to-understand format in Google Ads
You`ll don’t have any concept the way to enhance in case you don`t realize what you`re doing wrong. Some analytics dashboards make it close to not possible to parent out what that is.
Luckily Google makes the whole lot honest and clean to understand. Find out primary records like clicks, impressions, key phrases budget, etc., or get even extra granular with a Google Analytics integration. It permits you to peer precisely how traffic are behaving in your website — proper right all the way down to what they clicked, in which they went next, and the way lengthy they`re spending there.
7. Get quicker results than with SEO
Search engine optimization remains the spine of maximum noticeably visited web sites. The posts and pages you spot on web page one aren`t simply well-written with cautiously researched keywords; they`re additionally on web sites which have accrued a big variety of back-links over time (nevertheless the primary rating component for net pages).
It may be years earlier than you get to peer one in every of your personal pages within the coveted first function for a wide key-word seek term. Some corporations will in no way see it.
When you get began out with Google, though, your threat of leapfrogging all of the natural outcomes on a seek engine outcomes web page grows exponentially, and it grows less difficult too. There`s no countless look for hyperlinks so that it will bump your web page up only a little bit; there`s no poring over key-word density for your post-click on touchdown web page. Start jogging commercials and enhance the percentages humans see you first thing, on a web page like this, in which natural outcomes don`t even seem till underneath the fold:
8. Build brand awareness
When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness — something that research shows is what the highest performing marketers prioritize:
”The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”
Reinforcing your brand name, personality, reputation, etc., are all necessary to build trust with your visitors. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospects. And trust is what will ultimately earn you purchases and loyal customers.
Through the Ads search network, even if potential customers aren’t clicking, they see your brand, your tagline, what you offer, and whatever else you use your copy and extensions to showcase. And through the Ads display network, you can even prioritize brand awareness by choosing to show your ad to more people. Than focus on clicks or conversions (more on bidding strategies in a bit.) Both strategies allow advertisers to reinforce their business’s critical attributes, and in turn, strengthen its brand.
9. Earn more conversions
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account. According to a Google Ads support page:
post-click landing page experience is Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Your post-click landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.
Ad networks that don’t prioritize landing page experience will let you direct internet users to any old page. It can be a homepage, an “about” page — and that will drain your budget quickly since visitors do not want to hunt for what you promised them in your ad.
But to even get your ads seen on Google’s network, you’ll need a highly persuasive post-click landing page behind them. And when you build a highly persuasive post-click landing page, you’ll maximize ad spend because of two things in particular:
- Message match
- Focused design
10. Maximize ROI with different bidding strategies
A persuasive post-click landing page built to appease Google isn’t the only thing that will maximize your advertising ROI. To help you reach specific marketing goals while draining your budget the least, the Ads team has created several different bidding strategies:
- CPC bidding is what Google recommends if your goal is to drive website traffic.
- CPM bidding, which stands for “cost per thousand viewable impressions,” is what Google recommends if you’re trying to build brand awareness. With this strategy, you choose an amount of money you’re willing to pay for 1,000 people to see your advertisement in full view. It’s only available on the Google Display Network, not the search network.
- CPA bidding is what Google recommends advertisers use when they’re focused on conversions like purchases or sign-ups.
This way, if your primary goal is to boost brand awareness. You’ll be able to show your ads to more people than you would if Google was trying to serve your ads to only people that have the best chance of clicking or converting. And it works the other way around, too.
If your goal is an action further down the funnel like a click or a conversion. You can bid for that, and Google will cut down on spreading your ad to the masses and instead show it to people who will be more likely to convert.
Why use Google Ads?
If you were asking “Why to use Google Ads?” right now you should be asking “Why not?”
The network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem. So in a sea of seemingly endless searches — 2+ trillion per year — why wouldn’t you drop a bucket in to see how much revenue you could bring up?
You must also read: How to Generate high Quality leads with google ads
Start leapfrogging the organic search results and earn clicks and conversions with the help of Google Ads